• Marketing Research Text and Cases 4th Edition McGraw Hill
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McGraw Hill

Marketing Research: Text and Cases 4th Edition | Used Textbook India

Marketing Research: Text and Cases 4th Edition | Used Textbook India

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  • Author: S.L. Gupta
  • Publisher: McGraw Hill
  • Language: English
  • Format: Paperback
  • ISBN: 9789353163389
  • Genre: Higher Education / Marketing / Research Methods

Condition: Good — every copy is checked and graded before dispatch.

The fourth edition of a comprehensive textbook on marketing research, combining theoretical frameworks with practical Indian case studies. Covers research design, consumer behaviour analysis, and data interpretation for marketing decision-making. A trusted resource for MBA students.

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Condition Guide

Like New No visible wear. Looks and feels brand new.

Very Good Minor signs of use. Clean pages, tight spine.

Good Light wear. May have a previous owner's name. All pages intact and readable.

Acceptable Readable with noticeable wear. Great for studying and note-taking.

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