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Pearson

Marketing Research: An Applied Orientation 7th Edition | Used Textbook India

Marketing Research: An Applied Orientation 7th Edition | Used Textbook India

Regular price Rs. 350.00 INR
Regular price Rs. 829.00 INR Sale price Rs. 350.00 INR
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  • Author: Naresh K. Malhotra
  • Publisher: Pearson
  • Language: English
  • Format: Paperback
  • ISBN: 9789353433291
  • Genre: Higher Education / Marketing / Research Methods

Condition: Good — every copy is checked and graded before dispatch.

The seventh edition of a comprehensive marketing research textbook, covering research design, data collection methods, questionnaire design, sampling, and data analysis techniques. A widely used resource for marketing and MBA students to understand applied research methodology.

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Condition Guide

Like New No visible wear. Looks and feels brand new.

Very Good Minor signs of use. Clean pages, tight spine.

Good Light wear. May have a previous owner's name. All pages intact and readable.

Acceptable Readable with noticeable wear. Great for studying and note-taking.

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