• Marketing Research An Applied Orientation 7th Edition by Naresh K Malhotra
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Pearson

Marketing Research: An Applied Orientation 7th Edition by Naresh K. Malhotra | India

Marketing Research: An Applied Orientation 7th Edition by Naresh K. Malhotra | India

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  • Author: Naresh K. Malhotra
  • Publisher: Pearson
  • Language: English
  • Format: Paperback
  • ISBN: 9789361594489
  • Genre: Non-Fiction / Marketing / Business / Higher Education

Condition: New — unused, unread copy in original condition.

The gold standard in marketing research textbooks, now in its seventh edition. Naresh Malhotra's comprehensive applied approach covers qualitative and quantitative research design, questionnaire development, data analysis, and reporting — all anchored in real-world business applications. Widely adopted in MBA programmes and marketing courses worldwide. This India edition is ideal for students and practitioners looking to master the full research process.

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Condition Guide

Like New No visible wear. Looks and feels brand new.

Very Good Minor signs of use. Clean pages, tight spine.

Good Light wear. May have a previous owner's name. All pages intact and readable.

Acceptable Readable with noticeable wear. Great for studying and note-taking.

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