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Marketing Management 16th Edition by Philip Kotler | Used Textbook India
Marketing Management 16th Edition by Philip Kotler | Used Textbook India
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Buy Marketing Management by Philip Kotler (16th Edition) — used textbook in Good condition at just ₹450. New copies cost ₹1,000 and above. Save over 55% at The Chapter Room.
The world's most widely used marketing textbook in its landmark 16th edition. Covers the complete marketing management framework — strategic planning, brand management, consumer behaviour, pricing, distribution, digital marketing, and market research. Used in MBA programmes at IIMs, XLRI, SP Jain, FMS, and leading business schools worldwide. An indispensable resource for every marketing student and professional.
Who needs this book: MBA students, BBA students, marketing professionals, brand managers, and anyone preparing for marketing roles or placements.
Condition: Good — light wear, all content fully readable.
Author: Philip Kotler
Publisher: Pearson
Format: Paperback
ISBN: 9789356062665
Subject: Marketing Management
Language: English
Buy Kotler Marketing Management 16th edition used India · Philip Kotler book cheap India · MBA marketing textbook pre-loved · affordable Pearson books India · second hand Kotler
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Condition Guide
Condition Guide
Like New No visible wear. Looks and feels brand new.
Very Good Minor signs of use. Clean pages, tight spine.
Good Light wear. May have a previous owner's name. All pages intact and readable.
Acceptable Readable with noticeable wear. Great for studying and note-taking.
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