Pearson
Marketing Management Combo: Indian Case Studies Included, 16th Edition by Philip Kotler | Used Textbook India
Marketing Management Combo: Indian Case Studies Included, 16th Edition by Philip Kotler | Used Textbook India
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- Author: Philip Kotler
- Publisher: Pearson
- Language: English
- Format: Paperback
- ISBN: 9789356060456
- Genre: Higher Education / Marketing
Condition: Good — every copy is checked and graded before dispatch.
The sixteenth edition of the iconic Marketing Management textbook, enriched with over 55 Indian case studies covering leading brands like Amul, Tata Motors, Reliance Jio, HDFC Bank, and Titan. Combines global marketing theory with Indian business context, covering digital marketing, e-commerce, and data-driven strategy. An essential resource for MBA and marketing students.
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Condition Guide
Condition Guide
Like New No visible wear. Looks and feels brand new.
Very Good Minor signs of use. Clean pages, tight spine.
Good Light wear. May have a previous owner's name. All pages intact and readable.
Acceptable Readable with noticeable wear. Great for studying and note-taking.
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