Consumer Behavior, 12/e by Leon G. Schiffman

Higher Education

Consumer Behavior 12th Edition

Leon Schiffman

₹350

Good

Clearly read and enjoyed. Some shelf wear or a previous owner's name, nothing that gets in the way.

This copy: Good — may have light use marks, all content intact.Author: Leon G. SchiffmanPublisher: PearsonFormat: PaperbackISBN: 9789353069834Subject: Consumer Behavior / MarketingLanguage: English

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Leon G. SchiffmanPublisher: PearsonFormat: PaperbackISBN: 9789353069834Subject: Consumer Behavior / MarketingLanguage: EnglishBuy Consumer Behavior Schiffman India cheap · used marketing textbook India · consumer behaviour book pre-loved · affordable MBA books India · second hand Schiffman textbook
Publisher
Pearson
Format
PaperbackISBN: 9789353069834Subject: Consumer Behavior / MarketingLanguage: EnglishBuy Consumer Behavior Schiffman India cheap · used marketing textbook India · consumer behaviour book pre-loved · affordable MBA books India · second hand Schiffman textbook
Language
EnglishBuy Consumer Behavior Schiffman India cheap · used marketing textbook India · consumer behaviour book pre-loved · affordable MBA books India · second hand Schiffman textbook
ISBN
9789353069834Subject: Consumer Behavior / MarketingLanguage: EnglishBuy Consumer Behavior Schiffman India cheap · used marketing textbook India · consumer behaviour book pre-loved · affordable MBA books India · second hand Schiffman textbook

Buy Consumer Behavior 12th Edition by Leon G. Schiffman — used textbook in Good condition at just ₹350. New copies cost ₹800 and above. Save over 56% at The Chapter Room.

The most comprehensive textbook on consumer psychology and buying behaviour, widely used in MBA and marketing programmes across India. Covers psychological, social, and cultural influences on consumer decision-making, digital consumer behaviour, market segmentation, and consumer research methods. Updated with contemporary examples and digital marketing contexts. Essential for any marketing student or professional.

Who needs this book: MBA marketing students, BBA students, marketing professionals, market researchers, anyone studying consumer psychology or buyer behaviour.

Buy Consumer Behavior Schiffman India cheap · used marketing textbook India · consumer behaviour book pre-loved · affordable MBA books India · second hand Schiffman textbook

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