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Consumer Behavior 12th Edition by Leon Schiffman | Used Textbook India
Consumer Behavior 12th Edition by Leon Schiffman | Used Textbook India
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Buy Consumer Behavior 12th Edition by Leon G. Schiffman — used textbook in Good condition at just ₹350. New copies cost ₹800 and above. Save over 56% at The Chapter Room.
The most comprehensive textbook on consumer psychology and buying behaviour, widely used in MBA and marketing programmes across India. Covers psychological, social, and cultural influences on consumer decision-making, digital consumer behaviour, market segmentation, and consumer research methods. Updated with contemporary examples and digital marketing contexts. Essential for any marketing student or professional.
Who needs this book: MBA marketing students, BBA students, marketing professionals, market researchers, anyone studying consumer psychology or buyer behaviour.
Condition: Good — may have light use marks, all content intact.
Author: Leon G. Schiffman
Publisher: Pearson
Format: Paperback
ISBN: 9789353069834
Subject: Consumer Behavior / Marketing
Language: English
Buy Consumer Behavior Schiffman India cheap · used marketing textbook India · consumer behaviour book pre-loved · affordable MBA books India · second hand Schiffman textbook
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Condition Guide
Condition Guide
Like New No visible wear. Looks and feels brand new.
Very Good Minor signs of use. Clean pages, tight spine.
Good Light wear. May have a previous owner's name. All pages intact and readable.
Acceptable Readable with noticeable wear. Great for studying and note-taking.
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