Pearson
Marketing Management 17th Edition by Philip Kotler | Used Textbook India
Marketing Management 17th Edition by Philip Kotler | Used Textbook India
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- Author: Philip Kotler, Kevin Lane Keller
- Publisher: Pearson
- Language: English
- Format: Paperback
- ISBN: 9789367138199
- Genre: Higher Education / Marketing
Condition: Good — every copy is checked and graded before dispatch.
The seventeenth edition of the definitive textbook on marketing management, covering market analysis, brand strategy, consumer behaviour, and digital marketing with real-world case studies. An essential resource for MBA and marketing students worldwide.
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Condition Guide
Condition Guide
Like New No visible wear. Looks and feels brand new.
Very Good Minor signs of use. Clean pages, tight spine.
Good Light wear. May have a previous owner's name. All pages intact and readable.
Acceptable Readable with noticeable wear. Great for studying and note-taking.
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