{"product_id":"true-story","title":"True Story Brand Building by Ty Montague | Used Hardcover India","description":"\u003cp\u003eBuy \u003cstrong\u003eTrue Story: How to Combine Story and Action to Transform Your Business by Ty Montague\u003c\/strong\u003e — used hardcover in Very Good condition at just ₹380. A visionary book on brand storytelling available pre-loved at The Chapter Room.\u003c\/p\u003e\u003cp\u003eTy Montague, co-CEO of JWT, argues that the most powerful companies in the world aren't just telling stories — they're living them. True Story presents a framework for building a storied company: one whose every action reinforces a coherent, authentic narrative that customers genuinely believe in. With case studies from Nike, BMW, and other iconic brands, this book is essential reading for anyone building a brand in an era where authenticity is everything.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho will love this book:\u003c\/strong\u003e Brand strategists, marketing leaders, entrepreneurs, advertising professionals, MBA students, and anyone building a brand with purpose.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good — minor signs of use. Clean pages, tight spine.\u003cbr\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Ty Montague\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Harvard Business Review Press\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9781422170687\u003cbr\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Branding \/ Marketing \/ Business Strategy\u003cbr\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\u003cp\u003eBuy brand storytelling books India cheap · Ty Montague True Story pre-loved India · marketing strategy books affordable India · second hand branding books India · Harvard Business books cheap\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Very Good","offer_id":49435196883082,"sku":"ISBN-9781422170687-VE","price":380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/4043\/5850\/files\/view_archive_215ff9b5-2f83-4100-b876-a82d64100685.jpg?v=1779030840","url":"https:\/\/thechapterroom.in\/products\/true-story","provider":"The Chapter Room","version":"1.0","type":"link"}