
True Story Brand Building
₹380
Clearly read and enjoyed. Some shelf wear or a previous owner's name, nothing that gets in the way.
This copy: Very Good — minor signs of use. Clean pages, tight spine.Author: Ty MontaguePublisher: Harvard Business Review PressFormat: HardcoverISBN: 9781422170687Genre: Branding / Marketing / Business StrategyLanguage: English
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- Publisher
- Harvard Business Review Press
- Format
- HardcoverISBN: 9781422170687Genre: Branding / Marketing / Business StrategyLanguage: EnglishBuy brand storytelling books India cheap · Ty Montague True Story pre-loved India · marketing strategy books affordable India · second hand branding books India · Harvard Business books cheap
- Language
- EnglishBuy brand storytelling books India cheap · Ty Montague True Story pre-loved India · marketing strategy books affordable India · second hand branding books India · Harvard Business books cheap
- ISBN
- 9781422170687Genre: Branding / Marketing / Business StrategyLanguage: EnglishBuy brand storytelling books India cheap · Ty Montague True Story pre-loved India · marketing strategy books affordable India · second hand branding books India · Harvard Business books cheap
Buy True Story: How to Combine Story and Action to Transform Your Business by Ty Montague — used hardcover in Very Good condition at just ₹380. A visionary book on brand storytelling available pre-loved at The Chapter Room.
Ty Montague, co-CEO of JWT, argues that the most powerful companies in the world aren't just telling stories — they're living them. True Story presents a framework for building a storied company: one whose every action reinforces a coherent, authentic narrative that customers genuinely believe in. With case studies from Nike, BMW, and other iconic brands, this book is essential reading for anyone building a brand in an era where authenticity is everything.
Who will love this book: Brand strategists, marketing leaders, entrepreneurs, advertising professionals, MBA students, and anyone building a brand with purpose.
Buy brand storytelling books India cheap · Ty Montague True Story pre-loved India · marketing strategy books affordable India · second hand branding books India · Harvard Business books cheap
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