Harvard Business Review Press
True Story Brand Building by Ty Montague | Used Hardcover India
True Story Brand Building by Ty Montague | Used Hardcover India
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Buy True Story: How to Combine Story and Action to Transform Your Business by Ty Montague — used hardcover in Very Good condition at just ₹380. A visionary book on brand storytelling available pre-loved at The Chapter Room.
Ty Montague, co-CEO of JWT, argues that the most powerful companies in the world aren't just telling stories — they're living them. True Story presents a framework for building a storied company: one whose every action reinforces a coherent, authentic narrative that customers genuinely believe in. With case studies from Nike, BMW, and other iconic brands, this book is essential reading for anyone building a brand in an era where authenticity is everything.
Who will love this book: Brand strategists, marketing leaders, entrepreneurs, advertising professionals, MBA students, and anyone building a brand with purpose.
Condition: Very Good — minor signs of use. Clean pages, tight spine.
Author: Ty Montague
Publisher: Harvard Business Review Press
Format: Hardcover
ISBN: 9781422170687
Genre: Branding / Marketing / Business Strategy
Language: English
Buy brand storytelling books India cheap · Ty Montague True Story pre-loved India · marketing strategy books affordable India · second hand branding books India · Harvard Business books cheap
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Condition Guide
Condition Guide
Like New No visible wear. Looks and feels brand new.
Very Good Minor signs of use. Clean pages, tight spine.
Good Light wear. May have a previous owner's name. All pages intact and readable.
Acceptable Readable with noticeable wear. Great for studying and note-taking.
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