{"product_id":"the-fall-of-advertising-and-the-rise-of-pr","title":"The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries | Used Business Book India","description":"\u003cp\u003eAl Ries and Laura Ries make a provocative and well-argued case: advertising no longer builds brands, public relations does. They trace how major brands from Starbucks to Red Bull to Amazon built their dominance not through advertising campaigns but through earned media, word of mouth, and PR.\u003c\/p\u003e\u003cp\u003eA counterintuitive and genuinely thought-provoking read for anyone in marketing, brand strategy, or business. Published in 2002 but more relevant than ever in an age of influencer marketing and organic growth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Acceptable — readable with normal signs of use.\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e HarperBusiness | \u003cstrong\u003eISBN:\u003c\/strong\u003e 9780060081997\u003c\/p\u003e","brand":"HarperBusiness","offers":[{"title":"Acceptable","offer_id":49487554183306,"sku":"ISBN-9780060081997-AC","price":200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/4043\/5850\/files\/view_archive_dc945852-fbb0-4abd-8fda-d90b98e42206.jpg?v=1780412764","url":"https:\/\/thechapterroom.in\/products\/the-fall-of-advertising-and-the-rise-of-pr","provider":"The Chapter Room","version":"1.0","type":"link"}