The Montessori Toddler: A Parent's Guide to Raising a Curious and Responsible Human Being
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The Fall of Advertising and the Rise of PR
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Acceptable
Well travelled. Visible wear, possibly some underlining. Priced accordingly, and every page is there.
This copy: Acceptable — readable with normal signs of use.Publisher: HarperBusiness | ISBN: 9780060081997
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- Publisher
- HarperBusiness
- ISBN
- 9780060081997
Al Ries and Laura Ries make a provocative and well-argued case: advertising no longer builds brands, public relations does. They trace how major brands from Starbucks to Red Bull to Amazon built their dominance not through advertising campaigns but through earned media, word of mouth, and PR.
A counterintuitive and genuinely thought-provoking read for anyone in marketing, brand strategy, or business. Published in 2002 but more relevant than ever in an age of influencer marketing and organic growth.
