HarperBusiness
The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries | Used Business Book India
The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries | Used Business Book India
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Al Ries and Laura Ries make a provocative and well-argued case: advertising no longer builds brands, public relations does. They trace how major brands from Starbucks to Red Bull to Amazon built their dominance not through advertising campaigns but through earned media, word of mouth, and PR.
A counterintuitive and genuinely thought-provoking read for anyone in marketing, brand strategy, or business. Published in 2002 but more relevant than ever in an age of influencer marketing and organic growth.
Condition: Acceptable — readable with normal signs of use.
Publisher: HarperBusiness | ISBN: 9780060081997
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Condition Guide
Condition Guide
Like New No visible wear. Looks and feels brand new.
Very Good Minor signs of use. Clean pages, tight spine.
Good Light wear. May have a previous owner's name. All pages intact and readable.
Acceptable Readable with noticeable wear. Great for studying and note-taking.
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