{"product_id":"marketing-research-text-and-cases-4th-edition-used-textbook-india","title":"Marketing Research: Text and Cases 4th Edition | Used Textbook India","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e S.L. Gupta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e McGraw Hill\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789353163389\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenre:\u003c\/strong\u003e Higher Education \/ Marketing \/ Research Methods\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCondition: Good — every copy is checked and graded before dispatch.\u003c\/p\u003e\u003cp\u003eThe fourth edition of a comprehensive textbook on marketing research, combining theoretical frameworks with practical Indian case studies. Covers research design, consumer behaviour analysis, and data interpretation for marketing decision-making. A trusted resource for MBA students.\u003c\/p\u003e","brand":"McGraw Hill","offers":[{"title":"Good","offer_id":49899515314314,"sku":"9789353163389","price":400.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/4043\/5850\/files\/71bLyIDeROL._SL1500.jpg?v=1786370264","url":"https:\/\/thechapterroom.in\/products\/marketing-research-text-and-cases-4th-edition-used-textbook-india","provider":"The Chapter Room","version":"1.0","type":"link"}