{"product_id":"marketing-research-an-applied-orientation-7th-edition-by-naresh-k-malhotra-india","title":"Marketing Research: An Applied Orientation 7th Edition by Naresh K. Malhotra | India","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Naresh K. Malhotra\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789361594489\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenre:\u003c\/strong\u003e Non-Fiction \/ Marketing \/ Business \/ Higher Education\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCondition: New — unused, unread copy in original condition.\u003c\/p\u003e\u003cp\u003eThe gold standard in marketing research textbooks, now in its seventh edition. Naresh Malhotra's comprehensive applied approach covers qualitative and quantitative research design, questionnaire development, data analysis, and reporting — all anchored in real-world business applications. Widely adopted in MBA programmes and marketing courses worldwide. This India edition is ideal for students and practitioners looking to master the full research process.\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"New","offer_id":49552730390666,"sku":"9789361594489","price":500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/4043\/5850\/files\/9789361594489_1200x1551_2b3788e9-fa4b-4642-9e63-26a26edf6bd6.jpg?v=1781535904","url":"https:\/\/thechapterroom.in\/products\/marketing-research-an-applied-orientation-7th-edition-by-naresh-k-malhotra-india","provider":"The Chapter Room","version":"1.0","type":"link"}