{"product_id":"marketing-management-combo-indian-case-studies-included-sixteenth-edition","title":"Marketing Management 16th Edition by Philip Kotler | Used Textbook India","description":"\u003cp\u003eBuy \u003cstrong\u003eMarketing Management by Philip Kotler (16th Edition)\u003c\/strong\u003e — used textbook in Good condition at just ₹450. New copies cost ₹1,000 and above. Save over 55% at The Chapter Room.\u003c\/p\u003e\u003cp\u003eThe world's most widely used marketing textbook in its landmark 16th edition. Covers the complete marketing management framework — strategic planning, brand management, consumer behaviour, pricing, distribution, digital marketing, and market research. Used in MBA programmes at IIMs, XLRI, SP Jain, FMS, and leading business schools worldwide. An indispensable resource for every marketing student and professional.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho needs this book:\u003c\/strong\u003e MBA students, BBA students, marketing professionals, brand managers, and anyone preparing for marketing roles or placements.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good — light wear, all content fully readable.\u003cbr\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Philip Kotler\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789356062665\u003cbr\u003e\u003cstrong\u003eSubject:\u003c\/strong\u003e Marketing Management\u003cbr\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\u003cp\u003eBuy Kotler Marketing Management 16th edition used India · Philip Kotler book cheap India · MBA marketing textbook pre-loved · affordable Pearson books India · second hand Kotler\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Used Good","offer_id":48220666527882,"sku":"9789356062665","price":450.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/4043\/5850\/files\/a2aeec59-b24f-4dc4-a6b4-7d1f06e68575.webp?v=1776628863","url":"https:\/\/thechapterroom.in\/products\/marketing-management-combo-indian-case-studies-included-sixteenth-edition","provider":"The Chapter Room","version":"1.0","type":"link"}