{"product_id":"marketing-management-combo-indian-case-studies-included-16th-edition-by-philip-kotler-used-textbook-india","title":"Marketing Management Combo: Indian Case Studies Included, 16th Edition by Philip Kotler | Used Textbook India","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Philip Kotler\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789356060456\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenre:\u003c\/strong\u003e Higher Education \/ Marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCondition: Good — every copy is checked and graded before dispatch.\u003c\/p\u003e\u003cp\u003eThe sixteenth edition of the iconic Marketing Management textbook, enriched with over 55 Indian case studies covering leading brands like Amul, Tata Motors, Reliance Jio, HDFC Bank, and Titan. Combines global marketing theory with Indian business context, covering digital marketing, e-commerce, and data-driven strategy. An essential resource for MBA and marketing students.\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Good","offer_id":49829501075594,"sku":"9789356060456","price":380.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/4043\/5850\/files\/51armr5-whl.webp?v=1785583783","url":"https:\/\/thechapterroom.in\/products\/marketing-management-combo-indian-case-studies-included-16th-edition-by-philip-kotler-used-textbook-india","provider":"The Chapter Room","version":"1.0","type":"link"}