{"product_id":"consumer-behavior-12e-by-leon-g-schiffman","title":"Consumer Behavior 12th Edition by Leon Schiffman | Used Textbook India","description":"\u003cp\u003eBuy \u003cstrong\u003eConsumer Behavior 12th Edition by Leon G. Schiffman\u003c\/strong\u003e — used textbook in Good condition at just ₹350. New copies cost ₹800 and above. Save over 56% at The Chapter Room.\u003c\/p\u003e\u003cp\u003eThe most comprehensive textbook on consumer psychology and buying behaviour, widely used in MBA and marketing programmes across India. Covers psychological, social, and cultural influences on consumer decision-making, digital consumer behaviour, market segmentation, and consumer research methods. Updated with contemporary examples and digital marketing contexts. Essential for any marketing student or professional.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho needs this book:\u003c\/strong\u003e MBA marketing students, BBA students, marketing professionals, market researchers, anyone studying consumer psychology or buyer behaviour.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good — may have light use marks, all content intact.\u003cbr\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Leon G. Schiffman\u003cbr\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e Pearson\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 9789353069834\u003cbr\u003e\u003cstrong\u003eSubject:\u003c\/strong\u003e Consumer Behavior \/ Marketing\u003cbr\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\u003cp\u003eBuy Consumer Behavior Schiffman India cheap · used marketing textbook India · consumer behaviour book pre-loved · affordable MBA books India · second hand Schiffman textbook\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Used Good","offer_id":48220666396810,"sku":"9789353069834","price":350.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0768\/4043\/5850\/files\/d02889bf-0d5d-4f18-989d-d0590db9c5db.jpg?v=1776628853","url":"https:\/\/thechapterroom.in\/products\/consumer-behavior-12e-by-leon-g-schiffman","provider":"The Chapter Room","version":"1.0","type":"link"}